Born in the California Gold Rush, Nevada City was once the scene of some of the most destructive environmental practices on earth. By the 1960s, the town was a backwater, its extractive industries dying. Then it was discovered by the "back to the land movement." It was a second gold rush but with a different idea of gold based on nature, community and a sense of place.
A campaign to save the Yuba River from a proposed dam brought conflicting factions of the community together. Not only did they stop the dam from being built, but they began a decades long process to protect the entire watershed. They also increased local food production, developed holistic education systems, attracted world class music and art, and committed to building community.
Redefining Prosperity is recommended as a blueprint for revitalizing places that suffer from economic instability upon the decline of extractive industries. It is the remarkable story of a beautiful California town and the outward-looking, creative people who call it home and forged its new identity.
More Information
The Union, by Chuck Jaffey - January 2, 2018
Redefining Prosperity: Film about Nevada City’s gold rushes to premiere at Wild & Scenic
Includes video interview with co-producer Jennifer Ekstrom, discussing the intent to inspire community stewardship and economic vitality in post-extraction years.
The Union, by Editor Brian Hamilton
Video interview with Jennifer Ekstrom about future community trends and responsible cannabis cultivation.
Do Something
Want to engage your community in conversation about protecting, regenerating or beautifying the environment while fostering a vibrant economy? Looking for a great way to raise money for your cause by hosting a fun and thought provoking community event?
Book a community screening today.
Promotional resources are provided to help ensure your event is well attended and a success in every way!
Purchase a DVD for home use only.
Nevada City residents can purchase discounted home-use DVDs at Harmony Books!